Caroline Macdonald, CEO of BBX International, Selected as Keynote Speaker for 2022 IRTA Convention

IRTA Convention News, IRTA News, Uncategorized

IRTA is proud to announce that second generation barter executive Caroline Macdonald, CEO of BBX International, (BBXI), has been selected as the keynote speaker at this year’s Planet Hollywood Convention in Las Vegas from September 8th to 11th.

After coming-off two plus years of a pandemic, combined with the advancement of crypto and blockchain, the barter industry is poised to create new markets to differentiate itself from the competition and capture previously untapped markets, (aka, “blue ocean strategies”). BBXI’s innovative initiatives into new industry sectors makes Caroline Macdonald the ideal keynote speaker to outline various pathways the barter industry can be more relevant both to our members and the public at large.

Register NOW for IRTA’s IN-PERSON Las Vegas Planet Hollywood Resort & Casino Convention from Thursday, September 8th, (check-in) to Sunday, 11th, 2022, (checkout). Rooms are limited, so it is important to register early to secure your spot!

Click Here to Download the Registration Form

Plant Hollywood is conveniently located right on the strip and is ranked as a Top 25 Vegas Resort by the rating agencies, including U.S. News & World Report. We look forward to seeing you in Vegas soon!

For more information about IRTA’s 2022 Planet Hollywood Convention contact Ron Whitney,, 757-393-2292, or Patty Weston,, 407-951-6797.