On January 21st the IRTA Global Board of Directors met, finalized and released the ITRA goals for 2011.  “The Board carries on an excellent IRTA tradition in outlining and planning for the future direction of our industry,” offered IRTA President David Wallach. “We have already assigned 2011 goal oriented projects to Board and Committee Members for completion over this year.”  

“IRTA will continue to be a major pro-active advocate for the Modern Trade and Barter Industry around the world.  2011 will be another great year for IRTA as our industry continues to grow and gain even more recognition for the bundle of benefits we bring to businesses,” said IRTA Executive Director Ron Whitney.

IRTA Goals for 2011:

* Maintain and significantly enlarge the membership of IRTA and UC
* Continue to provide a high level of services that benefit the global Modern Trade and Barter Industry
* Identify and implement additional opportunities for commerce between the Corporate Barter and Commercial Barter sectors of our industry.
* Continuation of Operation Outreach by developing Modern Trade and Barter lesson plans and syllabuses for presentation in economic departments  
   of business schools and universities in order to educate the future leaders of the business and financial community regarding the benefits offered by
   our industry.
* Review and update the IRTA bylaws and Code of Ethics as necessary
* Further develop the IRTA Euro/Asian Chapter
* Plan for 150+ attendees at the 2011 IRTA International Convention
* Pursue implementation of a social media program