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Bartering makes good sense for most of all businesses that exist. Take the following quick test to help decide if barter is something you should be considering for your company.
Part I:
Questions About You As A Business Owner:
1. I am always looking for new and interesting ways to find new business
- Constantly
- Most of the time
- Sometimes
- Almost never
2. I like to network with other business owners
- Constantly
- Most of the time
- Sometimes
- Almost never
3. I have a 'fire in the belly' entrepreneurial attitude
- Constantly
- Most of the time
- Sometimes
- Almost never
4. I like to try new methods and concepts of doing business
- Constantly
- Most of the time
- Sometimes
- Almost never
Give yourself 5 points for each “A” answered
Give yourself 4 points for each “B” answered
Give yourself 3 points for each “C” answered
Give yourself 0 points for each “D” answered
Part II:
Your Specific Product or Service: (Pick the one industry that is most like yours and answer that question)
Retail Sales and General Services:
What is the average margin on your product or service?
40% or greater (10 points)
30-39% (8 points)
20-29% (5 points)
10-19% (3 points)
9% or less (0 points)
Professional Services:
How much is your staff utilized?
79% or less of the time (10 points)
80-84% of the time (8 points)
85-89% of the time (5 points)
90-94% of the time (3 points)
95%+ of the time (0 points)
Manufacturer or Wholesaler: Answer Both Questions:
1. How much of your total inventory is excess products?
15% (10 points)
10–14% (8 points)
5–9% (5 points)
2–4% (3 points)
Less than 2% ( 0 points)
2. How much excess product or inventory is listed on your financial books?
More than $ 1M (10 points)
$500,000 – $1M (8 points)
$100,000 – $499,000 (5 points)
$25,000 – $99,999 (3 points)
And less than $ 25,000 (0 points)
Media Services:
How much of your media space is unsold?
15% + (10 points)
10%–14% (8 points)
5–9% (5 points)
2–3% (3 points)
less than 2% (0 points)
Hotels, Resorts, Meeting Rooms:
What is your property’s current occupancy rate?
59% or less (10 points)
60–69% (8 points)
70–79% (5 points)
80–89% (3 points)
90%+ (0 points)
Restaurant:
What is your current capacity?
59% or less (10 points)
60–69% (8 points)
70–79% (5 points)
80–89% (3 points)
90%+ (0 points)
SCORE FOR PART I =
SCORE FOR PART II =
TOTAL POINT SCORE =
If your total point score is:
26 points – You are ideally suited to consider barter for your business.
18-25 points – It’s a pretty good bet that barter would work well for your business.
10-17 points – Investigate barter and look at your business again in six months to see if you would answer any of the questions above differently.
10 or less points – Barter is probably not for you at this time.
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